February 13, 2017

7 Reasons Why Google+ Is A Super Hero In Disguise}

Submitted by: Amaya Dixit

Google+ has often been considered by many to be the lesser equal of social media giants like Twitter and Facebook. Many people have even gone so far as to dismiss potential of the platform. But the truth is that many of us havent really wrapped our heads around the capabilities and superpowers of Google+. Lets take a quick look at why Google+ is an invaluable tool that positively impacts your social media efforts.

1. Google+ is backed by the largest search engine in the world

Like Facebook, Google+ too has introduced hashtags which allow people to conduct custom searches with the help of certain keywords. The difference is that Google+ has access to Google search, which is the largest, most powerful search engine in the world. When a Google Search user searches for hashtags, a list of related Google+ posts pop up on the right hand side of their screens. The SEO prominence here is massive. As a business, you can incorporate hashtags into Google+ which match keyword searches and enjoy an increase in website traffic and link clicks.

2. You can Hangout with your target audience

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Google+ Hangouts is a free app where users can use video chat to connect with up to 10 people at a time. These conversations can be private or open to all. There are some Google+ Hangouts that feature video effects, emohi as well as document and photo sharing. If Google+ is incorporated into the marketing plan, it can broaden the reach of some businesses.

3. Googe+ is constantly evolving

Internet analytics firm GlobalWebIndex released a recent report that shows that Google+ has about 360 million active users, second only to Facebook. In June 2012, these numbers were at 259 million. If you havent tapped into this massive user base, theres no time like the present.

4. Google+ will now power YouTube comments

It has recently been unveiled that Google+ will fuel all YouTube comments. What this means is that if your business is heavily implanted in their YouTube community, you wont be able to promote it unless you explore Google+.

5. Google+ Circles build target audiences

Google+ Circles are great for communicating the message of your business to the right target audience. Based on a consumers relationship with your business, they are segmented into groups. As a business, you can use these groups to your advantage by communicating separate messages to each of these groups. This will help in increasing engagement and getting to know your consumer better.

6. Google+ lets you speak easy

Communicating and getting the attention of your target audience is hard enough. But to stick to a character limit while youre doing it, is just crazy. Google+ allows you the liberty of saying all that you need to say in as many words you need to say it in. This means normal conversations without any limitations.

7. Google+ broadens your professional reach

Most of your social media strategies have been focussed on Facebook and Twitter. While you may find some of your target audience on these platforms, if youre looking for a more B2B interaction, Google+ is the place to be.

About the Author: Infinista Concepts is a boutique digital marketing agency in India with deep expertise in SEO, SMM, SEM, website design and development.


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December 6, 2015

Wedding Shoes

By James Brown

Wedding is an important event in everyone’s life, and people want all aspects to be perfect for this special occasion. Every Individual pays special attention in everything, from selecting the venue till picking up the correct wedding dress. But buying the right type of wedding shoe is an important aspect in every wedding.

There are many factors to be considered while selecting wedding shoes. While selecting a wedding shoe comfort and style are the most important consideration. It is very essential to strike a right balance between comfort and style. During the wedding day you would be busy the whole day with attending your guests, posing for photos which involve a lot of walking. Your wedding shoes should be capable of keeping you comfortable during this entire stressful day.

Your wedding shoe also needs to reflect your individual style and personality and also complement your wedding gown and other attire. As plenty of wedding shoes are available in the market in different styles, selecting the perfect one matching your personality and taste would be a challenging task. When opting for a high heels wedding shoe, you need to consider the heel size that you normally wear. People who wear very high heels can go for something like Stilettos and others can opt for a Kitten heel. The right type of wedding shoes along with the matching wedding attire makes you look beautiful and glamorous during your wedding day.

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Present days wedding shoes are not different from party shoes. Many people opt for old types of Victorian model wedding shoes as these shoes are soft and flat type of shoes made of light fabric like silk or satin. Wedding shoes should be the last purchase as after an exhausting day the feet swell and so purchasing the wedding shoes finally is advisable. Mostly bridal gowns are white in color and so it is essential to select wedding shoes white in color. Wedding shoes that one selects for their wedding is of great importance as the entire beauty of the dress gets hampered if the wedding shoe is inappropriate. Making necessary changes do not bring back the splendid moments. So purchasing wedding shoes should be done with interest and much care to ensure perfect wedding.

Wedding shoes should be taken while trying the wedding dress so that the height of the dress is suited to the height of wedding shoes. Simple or fashionable shoes, no matter whatever type the shoes are, the thumb rule is that the wedding shoes and dress should fit each other perfectly

About the Author: James Brown writes about

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